Yifat Finkelstein is a men's fashion brand offering high-quality ready-to-wear pieces that exist on the borderline between streetwear and luxury, and between nonchalance and sophistication.

Our brand seeks to merge artistic aesthetics with functionality, From the earliest stages of design, we offer freedom and comfort: from selecting natural fabrics to creating uncompromising cuts that embrace and comfort the wearer.

The brand’s influences and inspirations are drawn from its surrounding environment: the weather, landscapes, varies people, and the secular and religious culture; all of which create a unique aesthetic that remains true to the space between Jerusalem city and Tel Aviv.

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The brand was founded at the end of 2019 by designer Yifat Finkelstein, a graduate of the Bezalel Academy of Art and Design. In 2020, she won a prestigious award from the Israel Lottery's Council for the Arts, recognizing young and local designers. The brand was officially launched during TLV Fashion Week 2021.